Social media marketing is becoming increasingly important and day by day it delivers excellent results. The number of social networks and social media platforms rise rapidly and these sites continue to grow exponentially. They create huge opportunities for your company, since your specific target audience is active and you have the possibility to approach them directly through social media marketing. It will help you to make your company distinguish on social media sites.

With intelligent social media marketing, you do not only sell unique products and services, you want to make customers long term brand fans. Network communities allow you to communicate directly with existing and potential customers.

Why do people use social networking sites?

1. It saves time. In our busy lives, making time to schedule face to face meetings doesn’t fit into our schedules. We can “catch up with one another” as time permits.
2.  Meeting others with similar interests is easier.
3. As emails, addresses and cell phone numbers change throughout your life, you always have a constant place to reach someone.

Using a social networking site brings like minded people together for chat, conversation, exchanging ideas, and even meeting in real life. Social networking has become an extension of “sitting around the camp fire” and discussing life events.

Social Networking enables you to reach out to old friends and classmates, relatives who migrated to other countries, and even connect to people with the same profession as yours for collaboration and discussion of ideas.

Makes you part of a worldwide community who come to explore technology to their advantage, whether for personal or business purpose.

What makes it amazing is the fact that the segment is still defining itself, even as it grows beyond niche networking into an all-encompassing, integral piece of digital life.

It’s been both wonderful and frustrating to watch the evolution from the first implementation of MySpace to the current space of Facebook, Twitter, LinkedIn, Pinterest, and Google+, just to name the biggies. But in the last year or so things have started to gel, to coalesce, to become more integrated. Instagram  and Pinterest gave way to picture sharing being integrated on every network.